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How to use Consumer Involvement in Marketing
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6 CONSUMER BEHAVIOR Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of. - ppt download
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How to use Consumer Involvement in Marketing
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What is a high involvement product & features of High involvement purchase?
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Consumer Behaviour Prof. Srabanti Mukherjee Vinod Gupta School of Management Indian Institute of Technology-Kharagpur Module No.
